The Great British Freight Off
The Great British Freight Off Business I don’t know about you, but my guilty TV pleasure in autumn is always TheGreat British Bake Off. As I watch the finalists battle it out in the last episode, I’m consistently struck by the similarities between freight forwarding and baking. Now, this may sound strange, but don’t laugh! Just bear with me. A Recipe for Success In the same way that you’d follow a strict recipe and mix all of the ingredients together to make a delicious cake, an efficient freight forwarding operation requires a step-by-step process, in which each ingredient comes together. Imagine that your operations manager is the chef that has to develop the formula for a successful delivery. Instead of filling the mixing bowl with flour, butter, eggs and sugar and beating them together with a sturdy whisk, they make sure that the fleets are filled with the correct goods and designate a driver to each truck. Getting the Timing Right Now that the mixture is ready, i...